MCW EVENTS


SEATTLE, WA EST. 2006

From flying your best performers to a knock your socks off experience in Mexico, to leveling up the world’s top gamers in Seattle, to dazzling 17,000 data geeks in Las Vegas, we are committed to making events matter and creating transformative experiences for audiences around the globe.

WHAT WE DO

We make moments matter.

We dream big with you – from strategy – to implementation, we are with you. MCW Events delivers tailor-made events that start with an understanding of program objectives, intended attendee experience, and overall budget in mind. Those pesky budgets! Don’t have those things in place yet? Allow us to whiteboard with you from scratch. We love a brainstorm.

Our company resume boasts of [but is not limited to] the following; Logistics Drivers, Vendor Management, Executive Experience/s, Hotel Room Block Management, Venue Sourcing, Site Visits, Food & Beverage Design and Oversight, Event Registration, AV & IT Direction, Creative & Experiential Marketing Consult, Escalation & Emergency Contingency Planning, Sponsorship Development, Speaker Coaching, and Run of Show & Production Schedule Owners…to name a few.

It’s go big or go home, right? Our goal is that for you and each of your attendees, no one heads home without an experience that is extraordinary – a blinding anomaly that becomes something of legend.


CONFERENCES


The devil is in the details, so whether it’s a colloquium of 30 or a conference of 17,000, we make sure we know where all those devils live.

GLOBAL


Sessions in Singapore to gaming in Berlin. Though our headquarters are in Seattle, we work worldwide. Still waiting for that call from McMurdo Station in Antarctica.

STRATEGY


Events are expensive, so we get down to brass tacks in order to maximize the return on your event investment.

PARTNERS


We know a heck of a lot, but we don’t know everything. That’s why we know all the right people who do.

WHAT WE’VE DONE

MCW Events has made some pretty amazing things happen over the years. Here are some outstanding examples.


INVISION: GLOBAL PRE - LAUNCHES

Pink dreams are made of these. 6 programs in 6 weeks – domestically and internationally – with 1 month planning lead? No problem. Watching InVision take off and woo the hearts of the design world, made it a no – brainer to partner with them in order to make the hype of their new product, a reality for their audience. We took this “Proof of Life” experience around the world – to encourage and foster networking and social content opportunities.

With unique venues and whimsical design elements, these well – orchestrated events mirrored the magnitude and importance of InVision’s announcements – while extending their marketing arm. It was evident that fans from San Francisco to New York, Berlin to Amsterdam were sold on this “product for the people, by the people.” We consider such an experience, our industry’s version of the Amazing Race – and feel rather confident in our ability to race against the clock – or any time zone that this world may offer us.

PHYSIO-CONTROL: ONLINE REGISTRATION MANAGEMENT

Engagement: 2012 – Present

Jump. Okay! We met Physio-Control because they found themselves in a tenuous situation. They needed a registration website for their annual sales meeting in 2 days. Their previous vendor over-promised and under-delivered in a big way.

We came in and turned that right around. From the initial call on Friday afternoon at 3:00pm to a website launch the following Monday morning, we built a registration website presence and platform. This included a portal, on-line agenda, housing, travel – the works. All in day’s–or a weekend’s–work. Tada!

TABLEAU: TABLEAU CONFERENCE

Surprise and delight. Tableau (NYSE: DATA) takes a freakishly-friendly, customer-centric approach to helping people see and understand their data. In that same spirit, our partnership on the company’s annual Tableau Conference (TC) is hyper-focused on surprising and delighting the TC attendees

Initially, we worked as an extension of the internal team to transform the then 800-person TC from a pipe-and-drape event to one that had attendees and Tableau employees “ooo’ing and ahhh’ing” alike. MCW Events partnered with the Tableau marketing team to right-set hotel contracts, select production and audio visual companies, build detailed timelines, and kick off that first event in just six months. But that was just the beginning.

The following year, we took the event from Las Vegas to San Diego, worked with Tableau to add some special sauce, attracted 1,200 fanatical data lovers and transformed the event to the super bowl of data conferences. Along the way, as is expected with hyper growth programs, we helped solve vexing problems that never compromised the surprise and delight moments which is so important to the event DNA.

Today, the TC program hosts more than 17,000 attendees who experience a program that helps them leverage their investment in the product, connect with like-minded data geeks and elevate their careers. With an unwavering dedication to Tableau and our own freakishly friendly approach, MCW Events earned the honor to work on additional global programs with the company, including their popular TC On Tour events, President’s Club and Partner Summits.

VALVE SOFTWARE: ANNUAL VALVE VACATION

Aloha. Valve Software, based here in Bellevue, WA is the customer that really helped us take-off. Literally.

The Annual Valve Vacation is not just an incentive trip for their top performing employees. No, it’s for every single one of them, and their families.

There are a lot of details that go into coordinating getting 900-1000 people over to Hawaii. There is chartering planes, navigating over 200 kids, candy-bars, ground transportation, housing, hula, and all of the details in-between. They trust us not only with their employees, but with their families, and their annual vacation.

VALVE SOFTWARE: THE INTERNATIONAL

Winning. What do you do with 18.4 million dollars in prize money anyway? Well, we know a few people that you can ask.

Valve Software engaged us to assist in the housing procurement, air-travel, transfers, and overall care and hospitality of more than 300 e-sport warriors from around the globe (and their handlers, translators, and commentators) on their quest for that prize pool. Our responsibility is to keep the teams fed, housed, and happy, while knowing where they need to be and when. Since the first 2012 show in Seattle we’ve been asked to travel with them to the International stage, first in Germany and then onto the Philippines. Tara na!

WHAT OUR CLIENTS SAY


TABLEAU

The team at MCW Events are our true partners. They’re more than the Tableau Conference team’s right arm, they’re our shoulders and hips too. We trust them whole-heartedly to represent Tableau with venues and vendors as an extension of our brand. Always flexible, MCW is proactive and adaptable to our ever-changing needs. As experts in their craft, they’re consistently a step ahead and have adapted gracefully to fit the demands of Tableau Conference’s growth year after year. Jen Delong, Senior Manager, Tableau Conference

InVision

MCW = More Customer Wow. In my six years working with this crazy-passionate, talented crew (through three different companies now) that’s what I get … Every. Time. More WOW. Whether for a conference of 10,000 or an intimate dinner of influential heads of design from the most innovative companies around the world, Team MCW crusades to create killer experiences that help move the business forward – on budget, on time and always on point. They are not just an agency partner. They are my ride or die. Dana Pake, Director of Field Marketing + Events

VALVE SOFTWARE

The best part about working with MCW is the level of trust that has developed over the years. I know that MCW can and will execute all the aspects of our hospitality needs without me having to ask them about it multiple times, this is tremendously helpful when planning a multifaceted event like The International. Thad Wharton

PHYSIO-CONTROL

MCW has been an amazing partner! The team is always ready to jump in and assist when an event set up is needed with great professionalism, speed and accuracy. This team is the best! Cheryl Brendemuhl, Sr. Marketing Communications Specialist

MEET THE TEAM


Though [potentially] biased, our Managing Member and “Minister of Make It Happen” Marcus C. White would “put his agency and planners up against any company or planner in the world – they are the dream team of events and experiential marketing. We field some of the most highly skilled players in the game. Hotelier? Got it. Senior leadership development. Yep. Convention Center chops? Check. Navigating corporate lingo? Bingo. Housing wizard. We’ve got two. Telepaths in training. You know it.”

NIKKI PLAID

NIKKI PLAID

DIRECTOR OF DUCKS IN A ROW

“Work Smarter, Not Harder.”

MARCUS C. WHITE, CMP

MARCUS C. WHITE, CMP

MINISTER OF MAKE IT HAPPEN

“Make it beautiful.”

JASON WERLE

JASON WERLE

SIR REG A LOT

“Measure Twice, Cut Once.”

Leading the charge is our trifecta of top dogs. Nikki doesn’t miss a beat, and will not drop any balls. Ever. Marcus knows all of the right people to get the job done, and get it done well. Jason makes events magical with his tech wizardry. With this team, you know you’re in great hands.

MEET US FOR COFFEE

Curious to know if what you’ve read meets spec? Meet us for coffee and let us dazzle you with our sparkling personalities and whimsy event planning strategies. Satisfaction guaranteed – even if just for the free coffee!


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World Headquarters
5215 Ballard Ave NW
Suite 5
Seattle, WA 98107

Phone: 206-792-5481
Toll Free: 866-700-6105
Fax: 206-299-9180